One of the biggest challenges facing small business today is cash flow…or lack of it. There are many ways to improve your cash flow, one is to create systems that close your cash gap…from the time you take an order, purchase materials, make your product, ship your product and collect…
Is Your Cash Flowing?
Guerrilla Marketing is Not Just Advertising
Valerie Glynn June 24, 2014 At our last 90 day planning day we concentrated on creating marketing strategies that followed the ideology of “Guerrilla Marketing” * “Guerrilla Marketing” strategies are defined as simple, easy to implement, out of the box thinking that keeps in mind the customer’s whole experience with…
Seven Concepts to Help You Succeed in Your Business and Life
Last week I had the pleasure of presenting an 8 minute presentation to our Business Networking International Chapter, Old Colony with my cohort, Noreen Bechade of “Healthy Vibes” in Plymouth. I thought you might enjoy the notes from the list of concepts that we covered in our presentation. We found that…
What’s Your USP?
Last week our Lighthouse Clients attended our 90 day planning day and were able to create a yearly Marketing Calendar for their businesses. Not only did they create how they were going to market, they honed their ideal target market as well as the message they wanted to take to…
Entrepreneurial Ladder Part 2
This week we wanted to review the concept of the entrepreneurial ladder. When most people start their own business they typically are buying a JOB. They think they can do it better then the person they worked for or the previous owner and some times better than a family member…