Lighthouse Strategic Partners
Helping Business Owners and Executives Improve Their Bottom Line Performance

Organizational Culture

Does the Culture of your Organization influence your business’ profits ? ABSOLUTELY! Don’t believe it? What if all your employees were committed to the below written statement of your business culture? “I am committed to the Vision, Mission, Goals, Rules and Success of (fill in your business name here) I accept…

How to Start a Marketing Plan

1. Don’t even start a marketing plan without first coming up with your Unique Selling Proposition. What separates you from your competition? Why should I do business with you and not the other guy down the street? 2. Once you have your “USP”, do some projections. What are your breakeven…

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