Valerie Glynn June 24, 2014 At our last 90 day planning day we concentrated on creating marketing strategies that followed the ideology of “Guerrilla Marketing” * “Guerrilla Marketing” strategies are defined as simple, easy to implement, out of the box thinking that keeps in mind the customer’s whole experience with…
Seven Concepts to Help You Succeed in Your Business and Life
Last week I had the pleasure of presenting an 8 minute presentation to our Business Networking International Chapter, Old Colony with my cohort, Noreen Bechade of “Healthy Vibes” in Plymouth. I thought you might enjoy the notes from the list of concepts that we covered in our presentation. We found that…
What’s Your USP?
Last week our Lighthouse Clients attended our 90 day planning day and were able to create a yearly Marketing Calendar for their businesses. Not only did they create how they were going to market, they honed their ideal target market as well as the message they wanted to take to…
Entrepreneurial Ladder Part 2
This week we wanted to review the concept of the entrepreneurial ladder. When most people start their own business they typically are buying a JOB. They think they can do it better then the person they worked for or the previous owner and some times better than a family member…
Owning a Job to Owning a Business…it’s a Journey. Part 1
Many people begin their own business because they have worked for someone else, know their trade well and think they can run their own business better. Or that it is an answer to an independent life and the beginning of a better lifestyle. We search for a franchise, or capitalize…
