Lighthouse Strategic Partners

How to Start a Marketing Plan

1. Don’t even start a marketing plan without first coming up with your Unique Selling Proposition. What separates you from your competition? Why should I do business with you and not the other guy down the street? 2. Once you have your “USP”, do some projections. What are your breakeven…

Is Your Cash Flowing?

One of the biggest challenges facing small business today is cash flow…or lack of it. There are many ways to improve your cash flow, one is to create systems that close your cash gap…from the time you take an order, purchase materials, make your product, ship your product and collect…

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